Sharing a pizza has a funny way of getting people to open up. For two years running, we built Red Baron’s “Sharing Leads to More Sharing” campaign around that simple truth. From book club members admitting they never read the book to hipsters confessing they’re tired of being hip and wrestlers who don’t want to act tough anymore, we explored how sharing a slice can lead to sharing a whole lot more. A few secrets, some unexpected confessions, and the relief of finally being yourself.

Director: Jack Cole