Martin Insua
Group Creative Director
Martin is a Group Creative Director with more than 20 years of experience in advertising and over a decade leading global campaigns across the U.S., Brazil, and Argentina. He has lived and worked in Buenos Aires, São Paulo, New York, and Los Angeles, crafting ideas that connect across cultures and platforms.
He has earned his creative stripes at some of the world’s most admired agencies, including R/GA in New York, Wieden+Kennedy in Brazil, The Community and Ponce in Argentina and TBWA\Chiat\Day in Los Angeles.
Throughout his career, Martin has created work for some of the world’s most iconic brands, including MTV, Rolling Stone, Axe, Rexona, Coca-Cola, Old Spice, Philips, Smirnoff, Fiat, Samsung Global, Chobani, Ford, QuickBooks, Discover and Red Baron.
His work has been recognized at all major award shows including Cannes Lions, Clio, One Show, LIA, Effies, FIAP, El Sol, Wave, Ojo de Iberoamérica, and Diente. It has also been featured in leading publications such as AdAge, Adweek, LBB, Shots, the Los Angeles Times, Esquire, and Fox Sports.
Martin believes that breakthrough ideas are built on strong insights, but it is craft that makes them impossible to ignore. From concept to execution, he is passionate about pushing every detail to elevate the work and create something that truly sticks.
He lives in Los Angeles with his wife Annie, their two sons Mateo and Lucas, and their senior chocolate lab, Milo.
Contact
tinchoinsua@gmail.com
MARTIN INSUA / GROUP CREATIVE DIRECTOR
Group Creative Director - TBWA\Chiat\Day, Los Angeles
July 2023 – Actually
Clients: Discover & Red Baron
Creative Director - TBWA\Chiat\Day, Los Angeles
June 2019 – July 2023
Client: Intuit QuickBooks.
Freelance Creative Director
September 2018 – April 2019
Agencies: Mother, VMLY&R, VaynerMedia, R/GA.
Freelance Creative Director - GTB
October 2017 – August 2018
Clients: Ford Eco-Sport, Ford Expedition, Ford Ranger.
Creative Director - R/GA, New York
September 2015 – August 2017
Clients: Verizon, Chobani, Samsung Global (Mobile and Home Appliances), Mercedes Benz.
Creative Director - Wieden + Kennedy, Sao Paulo
January 2013 – August 2015
Clients: Coca-Cola Brazil, Coca-Cola Latam, Smirnoff, Philips Brazil and Latam, Old Spice Brazil and Latam.
Senior Art Director - Ponce, Buenos Aires
August 2009 - December 2012
Clients: Axe, Rexona, Impulse, Knorr and Cornetto.
Senior Art Director - The Community
January 2005- July 2009
Clients: MTV, Rolling Stones, Alma Mora, La Nación (newspaper), Schneider Beer, Jumbo Supermarket, Volkswagen, Temaikén Zoo, Disney Channel.
Junior Art Director - DDB, Buenos Aires
September 2004 - January 2005
Clients: Clorox Latam
EDUCATION
Universidad de Ciencias Empresariales y Sociales (UCES) Degree in Advertising
Escuela Superior de Creativos Publicitarios Degree in Art Direction
AWARDS
CANNES
2014 - PRINT BRONZE - AXE BLACK PERFUME CAMPAIGN "CLASSY, HEROIC, SEDUCTIVE, SEXY, INTRIGUING"
2014 - PRINT SHORTLIST ART DIRECTION - AXE BLACK PERFUME CAMPAIGN "CLASSY, HEROIC, SEDUCTIVE, SEXY, INTRIGUING"
2014 - OOH SHORTLIST - AXE BLACK PERFUME CAMPAIGN "SEDUCTIVE, SEXY"
2011 - FILM SHORTLIST - AXE EX-FRIEND "ZIPPER"
2009 - FILM SILVER - MTV "BIRD"
2009 - FILM SHORTLIST - ROLLING STONE MAGAZINE "VIOLET"
2009 - FILM SHORTLIST - ROLLING STONE MAGAZINE "YELLOW"
ONE SHOW
2016 - PRINT MERIT - ABTO "MARATHON"
2016 - PRINT MERIT - ABTO "MARATHON, BEACH"
2010 - FILM SILVER - MTV "BIRD"
2010 - FILM MERIT - ROLLING STONE MAGAZINE "VIOLET, YELLOW, LIGHT BLUE"
CLIO
2014 - PRINT SHORTLIST ART DIRECTION - AXE BLACK PERFUME CAMPAIGN "CLASSY, HEROIC, SEDUCTIVE, SEXY, INTRIGUING"
2011 - FILM SHORTLIST - AXE "BLANKET"
2011 - FILM SHORTLIST - AXE "ZIPPER"
2010 - FILM SILVER - MTV "BIRD, GYM CLASS"
2010 - FILM BRONZE - MTV "BIRD"
2005 - FILM BRONZE - PAMPERS "PLANE"
AICP
2010 - ADVERTISING EXCELLENCE / INTERNATIONAL- MTV "BIRD"
EL SOL
2014 - PRINT SILVER - AXE BLACK PERFUME CAMPAIGN "CLASSY, HEROIC, SEDUCTIVE, SEXY, INTRIGUING"
2010 - FILM SILVER - MTV "BIRD"
2010 - FILM SILVER - ROLLING STONE MAGAZINE "VIOLET, YELLOW, LIGHT BLUE"
2008 - FILM SILVER - SCHNEIDER BEER "BETTY"
OJO DE IBEROAMERICA
2015 - PRINT BRONZE - ABTO "MARATHON, BEACH"
2014 - PRINT GOLD - AXE BLACK PERFUME CAMPAIGN "SEXY"
2014 - PRINT SILVER - AXE BLACK PERFUME CAMPAIGN "HEROIC"
2014 - PRINT BRONZE - AXE BLACK PERFUME CAMPAIGN "CLASSY, HEROIC, SEDUCTIVE, SEXY, INTRIGUING"
2011 - FILM BRONZE - AXE EX-FRIEND "ZIPPER"
2011 - FILM BRONZE - AXE EX-FRIEND "BLANKET"
2009 - FILM SILVER - MTV "BIRD"
2009 - FILM SILVER - MTV "GYM CLASS"
2008 - FILM GOLD - SCHNEIDER BEER "BETTY"
2004 - PRINT GOLD STUDENT AWARD - "AVISOS LATINOS"
2004 - RADIO GOLD STUDENT AWARD - "EVERYTHING FOR LATIN AMERICA"
FIAP
2010 - FILM GOLD - MTV "BIRD"
2010 - FILM SILVER - MTV CAMPAIGN "BIRD, GYM CLASS"
2009 - FILM SILVER - ROLLING STONE MAGAZINE "VIOLET"
ADDY
2010 - FILM GOLD - MTV "BIRD"
2010 - FILM SILVER - MTV "GYM CLASS"
LURZER'S INT'L ARCHIVE
2010 - MTV "BIRD"
2010 - ROLLING STONE MAGAZINE "VIOLET"
WE LOVE ADVERTISING
2010 - 100 MOST AWARDED CAMPAIGNS - MTV "BIRD, GYM CLASS"
DIENTE - ARGENTINA CREATIVE CIRCLE
2013 - PRINT GOLD - AXE BLACK PERFUME CAMPAIGN "CLASSY, HEROIC, SEDUCTIVE, SEXY, INTRIGUING"
2013 - OUTDOOR SILVER - AXE BLACK PERFUME CAMPAIGN "CLASSY, HEROIC, SEDUCTIVE, SEXY, INTRIGUING"
2013 - OUTDOOR BRONZE - AXE BLACK PERFUME CAMPAIGN "CLASSY, HEROIC, SEDUCTIVE, SEXY, INTRIGUING"
2011 - RADIO BRONZE - AXE EX-FRIEND "TEXT MESSAGE"
2011 - RADIO BRONZE - AXE EX-FRIEND "TEXT MESSAGE, FITTING ROOM, MAIL"
2010 - FILM SILVER - AXE EX-FRIEND "ZIPPER"
2010 - FILM SILVER - AXE EX-FRIEND "BLANKET"
2010 - FILM BRONZE - KNOOR QUICK "BREAD"
2009 - FILM SILVER - MTV "BIRD"
2008 - FILM GOLD - SCHNEIDER BEER "BETTY"
2008 - RADIO GOLD - SCHNEIDER BEER "CUMBIA, CHETO, CUMBIA"
2008 - FILM BRONZE - ROLLING STONE MAGAZINE "VIOLET, YELLOW, LIGHT BLUE"
2007 - PRINT BRONZE - ROLLING STONE MAGAZINE "50 YEARS OF ROCK CD COLLECTION"
2007 - RADIO BRONZE - ROLLING STONE MAGAZINE "PONY"
2005 - FILM BRONZE - TINTA FRESCA
2005 - PRINT BRONZE - ASPEN REVIEW CAMPAIGN