To launch Red Baron’s Fully Loaded Hand Tossed Style Pizza, we gave the classic Western showdown a fully loaded twist. The hero spot takes a familiar duel and turns everything up, making it as over-the-top and action-packed as the pizza itself.

A bold new direction for the brand, the campaign puts “Share Something Awesome” at the heart of a town where pizza gives everyone a reason to put their differences aside.

Director: Robert Llauro