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Martin Insua

Group Creative Director

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Jack in the Box - Shrinkflation

Paying more and getting less has become way too normal. Jack had a problem with that. So, while everyone else was shrinking portions and raising prices, he brought back bigger drink cups and lowered his prices. For “Shrinkflation,” we let Jack take matters into his own hands, with all the attitude you’d expect from a guy whose name is on the building. A little less corporate talk. A little more doing something about it.

Director: Robert Llauro

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