For the World Cup, we got some of football’s biggest names together to remind the next generation that even their heroes have to put in the work. Julián Álvarez, Vini Jr., Christian Pulisic, Gilberto Mora, Luis Díaz, and Tajon Buchanan star in a celebration of the sweat behind the skills we all wish we had. Trust What’s Inside, brings Gatorade’s iconic “Is It In You?” attitude back to the world stage. A love letter to the work that makes greatness possible, in a world obsessed with shortcuts.

Director: Ernest Desumbila