Discover’s credit card communications had always been straightforward, but they weren’t giving the brand the attention it deserved. Our task was to create a campaign that would break through by tapping into a cultural tension at the heart of the brand: everyone deserves a great experience, regardless of how much they spend. In a world where only VIPs get VIP treatment, Discover treats every customer like one.

So we partnered with award winning actress Jennifer Coolidge and made her the foil at the heart of the story. Someone used to special treatment, suddenly discovering that the perks had nothing to do with her celebrity status. Just the fact that she was a Discover customer. A funny way to show how good it feels to be treated well, whoever you are.

Director: David Shane