For the World Cup, we gave Jack a past worthy of the beautiful game’s wildest characters. A love letter to ’80s football, packed with questionable tackles, explosive tempers, and spectacular hair. We imagined a forgotten chapter in Jack’s story, when his spicy behavior made him a legend on the pitch and eventually got him banned for life. Years later, that same fire found its way into a burger created with Hot Ones.

Director: Robert Llauro