During my time in Brazil, I worked on Coca-Cola’s global World Cup spot, “Signs,” which aired in more than 46 countries across Latin America, Europe, and Africa.
Before every World Cup, everyone believes their country can win. Favorites or underdogs, the hope is the same. “Signs” brings that feeling to life through the everyday things fans suddenly see as proof that this could be their year. Because when you want to believe badly enough, you start finding reasons everywhere.

Director: Nicolas Kasakoff

Featured: Creativity/LBB