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Martin Insua

Group Creative Director

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Freschetta

Most people don’t need a passport to pick up a frozen pizza. In Angle Inlet, Minnesota, it’s part of the grocery list. Thanks to a centuries old mapping mistake, residents face a 120 mile round trip through Canada just to get to the store and back. For Freschetta, a brand born in Minnesota, that felt like a lot to ask of anyone who just wanted pizza for dinner.

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